Corporate Insomnia – What’s On the Minds of Enterprise Executives?
Today, customer expectations don’t discriminate between B2C or B2B. Instead, their expectations are defined by their last, best experience. To achieve and sustain the requisite capabilities that will enable optimised personalised experiences at scale, organisations must understand their required capabilities and how to deliver them. This white paper discusses how business leaders are approaching customer experience and making effective use of digital channels.